And lo, another piece of the “old internet” is said to be coming to a close on March 15
In a part of the distant far-aways which seems almost unthinkable to us now, the use of MSN Messenger to keep in touch with people was ubiquitous. Amongst one of the first clients of its kind, MSN grew in size and popularity as one of the first ‘hits’ of the Internet, in an age where the predominate ways to meet and greet people were not examples of ‘social media’.
MSN launched in 1999, a stand-alone programme which more often that not would pop-up or even automatically sign-in at start up. In its earliest days it was prone to some technical fubars – most infamously allowing people to look at other conversations to which they weren’t invited – and whilst it carried on using the same interface for its entire life, the rest of the ‘net began to run off to explore greater and more advanced services. Whilst the Internet started to lose interest in message-boards, chat rooms and the like, MSN Messenger was a slice of retro charm which began to struggle for relevance.
And it didn’t take long for the relevance issue to stomp its foot against the life support machine’s wires and tubes. It wasn’t just the launch of MySpace in 2003 or Facebook in 2004 which made the ‘real time chat’ elements of MSN seem unnecessary. It wasn’t just the availability of free texts on readily available, cheap mobile phones. The ‘core audience’ for MSN – and by Jove I was one of them- was not being replaced by enough younger people. Those who had grown up with the service, however were drifting off without being fought for by Microsoft or anybody else that matter. Those who liked to sit down to connect with friends (or indeed, back in the very, very early days, people picked up through the long-since killed off MSN Chat rooms, a/s/l and all) could see more than enough ways to stay in touch without having to converse through a small, squat pop-up box.
Attempts to keep dwindling users attracted inevitably meant using tie-ins to services which were killing it off, a sort of double-deal which would have made Shakespeare drool. Statuses could be linked to Facebook or Twitter, and dozens of colour-match games were added as well as links to Bing (!) related searches and showbiz stories. It had grown larger, but less useful, and on the Internet that’s no good at all.
The passing of MSN closes one of the oldest doors in the dusty annexe which is Web 1.0. It reminds us that we’re all getting older, the Internet is moving ever forward, and there’s never been as many options to sort out how to procrastinate. But it’s legacy does live on – Facebook chat uses the device “X is typing….”.