missivesfromdoktorb

musings, considerations and chin-strokes – WordPress.com site

Main menu

Skip to primary content
Skip to secondary content
  • Home

Category Archives: on air branding

ITV does it again…

Posted on January 14, 2013 by Doktorb PR1

So this is how ITV is rebranding itself for the time being:

Now I’m not here to call for a return to the bad old days, though it looks as though people in ITV towers haven’t learned from the mistakes made in the “heart logo years” either, when critics rallied against the very worst in corporate identity.

Back in the days of my youth – that recently – ITV celebrated its regional identities by allowing each separate component to use its own on-air branding. This helped send the channel into British culture and the national bloodstream. The early 90s refranchising and subsequent consolidation killed off the regions, inventing what is now “ITV plc”. The result for on-air identity has been nothing short of disastrous.

Currently known as “ITV 1”, the channels’ latest rebrand – its third to the BBC’s two – falls short most clearly in its typeface. Is the curly-fries lettering the best they could have done? Will it be used as on-screen graphic, I wonder, smudging the screen? Why the return to ‘quirky’ insert videos when this has long since fallen out of use?

Each of the ITV channels had been growing their own character in recent years, particularly ITV 4 with its links to football and films in the “Men & Motors” style. This new relaunch – for what else could it be called – seems to revert to the very beginning. A difficult to read typeface which fades in-and-out for no reason, a quirky insert which has no context, a circus theme melody – this is the Splash! of branding.

Posted in brand awareness, british television, commercial television, digital, identity, ITV, logo, on air branding, Splash

Recent Posts

  • Tracks of 2016: #24 Polypores and Tulketh
  • Tracks of 2016: #23 Yr Eira
  • Tracks of 2016: #22 Beth Orton
  • Tracks of 2016: #21 Viola Beach
  • Tracks of 2016: #20 Tokyo Police Club

Archives

  • December 2016
  • November 2016
  • December 2015
  • November 2015
  • December 2014
  • March 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006

Categories

  • 15 seats
  • 16
  • 1979
  • 1993
  • 2010
  • 2011
  • 2012
  • 2013
  • 2015
  • 30%
  • 3D
  • 60s
  • 6flashbacks
  • 6music
  • 7/7
  • 90s
  • 911
  • abolish tuition fees
  • abortion
  • abortion debate
  • Academy Awards
  • Accrington Stanley
  • Adebayor
  • Adrian Chiles
  • adverts
  • AFC Wimbledon
  • Afghanistan
  • against the oddsd
  • against Tithebarn
  • age of austerity
  • aitchoo
  • akoustik anarkhy
  • Alan Clark
  • ales
  • Alex Parks
  • all in this together
  • all out elections
  • amanda holden
  • America
  • America fuck yeah.
  • Amsterdam
  • analysis
  • and the winner is
  • Andrew Neil
  • anorak tendencies
  • anti-EU
  • anti-fascism
  • apathy
  • APPCG
  • Arab Spring
  • arctic monkeys
  • Area Forums
  • armistice day
  • Arsenal
  • Asian Network
  • at least chinos are in…
  • attacks
  • Australia
  • Australian politics
  • AV
  • av bill
  • av referendum
  • Avatar
  • Avenham
  • award ceremony
  • away
  • away days
  • back to bed after this
  • backstory
  • bands
  • bank of england
  • bankers
  • banknote
  • banks are fun
  • Barnsley Central
  • BBC
  • BBC Four
  • BBC is not bias
  • BBC News
  • BBC One
  • BBC television
  • BBC Three
  • BBC Two
  • BBC World Service
  • bbcqt
  • beards
  • beat the BNP
  • Beckham
  • Beeching
  • beer
  • Belgium
  • Benton
  • Better Off In
  • Big Breakfast
  • Big Brother
  • bigotgate
  • Bikini Black Special
  • biophilia
  • birthday
  • bjork
  • Blackburn
  • Blackpool
  • Blair
  • blogging about blogging
  • blogging community
  • bloke
  • BNP
  • bnpfail
  • bombing
  • Bonnie Greer
  • books
  • booze
  • Boris Johnson
  • BornOffside
  • boundaries
  • boundary changes
  • Boundary Commission
  • boundary reviews
  • boxes and boxes
  • Bradford West
  • brand awareness
  • breakfast
  • Breivik
  • brick by brick
  • British culture
  • british football
  • British humour
  • british politics
  • British Rail
  • British Telecom
  • british television
  • Britney Spears
  • Britpop
  • broadcasting
  • Broadgate
  • Broadway
  • Brown's Britain
  • BSKYB
  • BT
  • budget
  • budget cuts
  • building new stations
  • Bulgaria
  • Burnley
  • burqa
  • Burscough
  • bus
  • butter pies
  • by-election
  • cable
  • call centres
  • call centres are fun too
  • Cameron
  • camping
  • Canada
  • candidates
  • Canna
  • cannabis
  • Carlos Cortiglia
  • cash
  • Cats and Cats and Cats
  • celebration
  • celebrities
  • Celtic
  • censorship
  • Channel 4
  • charity
  • charity shop chic
  • chart music
  • chat-rooms
  • child tax credits
  • China
  • chip shops
  • Chris Huhne
  • Christmas
  • Christmas Number One
  • church halls
  • cider
  • city status
  • civil liberties
  • Clare Balding
  • class
  • cleaning up at some point
  • Clegg
  • Cliff Richard
  • clothes
  • cnn
  • coalition
  • Colin Murray
  • comment
  • commercial television
  • complaint
  • compulsory voting
  • computer games
  • computers
  • ConDem
  • Conference
  • Congleton
  • Conservative
  • ConservativeHome
  • conservatives
  • considerations
  • constituencies
  • constitutional reform
  • cough
  • Council Tax
  • councillors
  • counting down to payday
  • credible alternative
  • credit crunch
  • crisps
  • cross-party
  • Croydon
  • Cumbria
  • cut backs
  • cuts
  • cynicism
  • Daily Express
  • Daily Fail
  • Daily Mail
  • dance
  • dancing with horses
  • Darling
  • David Beckham
  • David Cameron
  • David Miliband
  • David Moyes
  • David Starkey
  • David Willetts
  • dawn
  • day out
  • dead man walking
  • death penalty
  • defections
  • deficit
  • democracy
  • democracy just doesnt work
  • Derren Brown
  • design
  • desperate
  • devolution
  • diacope
  • diary entries
  • dickhead
  • diet
  • digital
  • digital age
  • dinosaurs
  • District 9
  • Dizzy Rascal
  • Doctor Who
  • Dolphins
  • douze points
  • Downton Abbey
  • dragging the UK into the 20th century
  • dreams
  • drinking
  • drug policy
  • drugs
  • Duffy
  • dumbing down
  • Durham
  • early election
  • eastenders
  • eavesdrop
  • ECHR
  • economic downturn
  • Ed Balls
  • Ed Miliband
  • editing Wikipedia
  • EDL
  • education
  • egypt
  • Eigg
  • eldorado
  • election result
  • elections
  • elections in Preston
  • electoral matters
  • electro
  • electropop
  • Elvis is Dead
  • emblem
  • Empire State
  • end of the world etc
  • england
  • England manager
  • England squad
  • English Defence League
  • English nationalism
  • EP
  • Eric Pickles
  • Europe
  • Eurovision
  • Eurovision Song Contest
  • Everton
  • FA
  • fa cup
  • Fabio Capello
  • Facebook
  • facial fuzz
  • fact and fiction
  • faith
  • fame academy
  • familes
  • Fanny Craddock
  • fanzine
  • far right
  • Faroe Islands
  • fashion
  • fathers
  • FC Utd
  • FCUM
  • Fern Britton
  • festivals
  • fiction
  • FIFA
  • Films not in the English Language
  • financial woes
  • Fishergate
  • fishing for answers
  • Fishwick
  • Five
  • fixed term parliaments
  • flash fiction
  • flashbacks
  • flashman
  • Flemish
  • food
  • football
  • Football Association
  • Foreign Office
  • Frank Field
  • freedom of speech
  • French
  • friends
  • Frijj
  • frustration
  • G4S
  • Galloway
  • game consoles
  • Garth Crooks
  • gay pride
  • gay rights
  • general bits and bobs
  • general election
  • general election 2010
  • George Entwistle
  • George Galloway
  • Germany
  • gerrymandering
  • getting on a bit
  • getting on with things
  • getting out the vote
  • getting round to doing things
  • gigs
  • Glasgow North East
  • Glasgow Rangers
  • GMTV
  • God Save The Queen
  • good old days
  • Google+
  • Gordon Brown
  • gordonslegacy
  • government spending
  • governments
  • Great Successor
  • Greater Manchester
  • Greece
  • green party
  • grooming
  • ground share
  • Ground Zero Mosque
  • groundhopping
  • Guido Fawkes
  • Guild Hall
  • gym
  • hair
  • Halifax
  • hangover
  • Harry Redknapp
  • hate the BNP
  • Hazel Blears
  • headline news
  • healthcare
  • Heineken
  • helicopters
  • help the small countries
  • High Speed Rail
  • High Street
  • high voltage
  • history
  • hit the floor
  • Hitler
  • HMV
  • holiday
  • Home Office
  • homophobia
  • hope
  • hope not hate
  • horsemeat
  • House of Commons
  • House of Lords
  • housing benefit
  • how not to run an election campaign
  • how things used to be
  • HS2
  • humour
  • humous
  • i
  • I agree with Nick
  • I really do not like Mitch Benn
  • I'm A Celebrity
  • Iain Dale
  • Ian Gibson
  • identity
  • Ignatius Sancho
  • Illuminati
  • illusion
  • imagination
  • immigration
  • impeachobama
  • improvements
  • Imran Hussain
  • in my day…
  • in thirds
  • Inbetweener
  • Independent
  • index
  • indie
  • individual registration
  • internationalism
  • internet
  • internet culture
  • interviews
  • interweb
  • iplayer
  • Iraq
  • Islam
  • it's only a game
  • ITV
  • Jack Straw
  • James Bulger
  • James Murdoch
  • Jan Moir
  • japes
  • jaunts
  • jealous of girls
  • jedward
  • Jeff Stelling
  • Jerusalem
  • Jesus
  • Jimmy Savile
  • Joey Barton
  • john and edward
  • John Barrowman
  • John Peel
  • John Prescott
  • jokes
  • Jon Venebles
  • journalese indeed
  • journalism
  • jukebox
  • Julia Gillard
  • just getting away from it all
  • justice
  • Justin Bieber
  • Karkwa
  • keep your friends close…
  • Ken Livingstone
  • Kerry McCarthy
  • kim jong il looking at things
  • kim jong-il
  • kim jong-un
  • Korea
  • kt tunstall
  • Kylie Minogue
  • labels
  • Labour
  • Labour getting things wrong again
  • Labour leadership
  • Labour MPs
  • labourfail
  • lack of television
  • Lady Gaga
  • Lancashire
  • language
  • laptop
  • Large Hadron Collider
  • Last Lungs
  • laughter
  • leaders debates
  • leadership
  • leaflet drop
  • leafletese
  • learning lessons
  • left wing
  • leftfield
  • Leveson
  • Liam Rhodes
  • Liberal
  • liberal democracy
  • Liberal Democrats
  • liberalism
  • licence fee
  • licensing law
  • lightbulbs
  • links
  • live-tweet
  • local government
  • local income tax
  • logo
  • London
  • London 2012
  • London Mayor
  • London Underground
  • looking back
  • loony tunes
  • Lord Browne
  • Lords reform
  • Lottery
  • Louise Mensch
  • Luke Bosman
  • mad
  • Madonna
  • make me king
  • making ends meet
  • Mallaig
  • Manchester
  • Manchester City
  • Manchester Utd
  • manifesto
  • mansion tax
  • mark hendrick
  • Market
  • Marks and Spencers
  • marriage
  • match of the day
  • mathematics
  • matters financial
  • media studies
  • Members of Parliament
  • meme
  • memories
  • mercury. mercury prize
  • merseyside
  • metal
  • methedrone
  • Metro
  • Metrolink
  • Michael Gove
  • Michael Jackson
  • Michael Martin
  • Michael Owen
  • middle age
  • Middlesbrough
  • mighty greens
  • migration
  • Miliband
  • Miliband brothers
  • milk
  • milkshake
  • Milly Dowler
  • Missives
  • missives from doktorb
  • Mitch Benn
  • money makes the world go round
  • money matters
  • Monty Python
  • morality
  • morality police
  • morning
  • morning after the night before
  • Mortal Kombat
  • moshpit
  • MOTD2
  • mothers
  • movember
  • movement
  • moving house
  • MSN
  • murder
  • Murdo Fraser
  • music
  • musing
  • MySpace.
  • Nadine Dorries
  • nanny state
  • national anthem
  • national curriculum
  • Netherlands
  • Network Rail
  • new album
  • new ep
  • new government
  • New Labour
  • new review
  • new single
  • new video
  • New York
  • newco
  • newco Rangers
  • news
  • News International
  • newsnight
  • newspapers
  • next stop atlanta
  • next united kingdom general election
  • Ngarrkic languages
  • nibbles
  • Nick Clegg
  • Nick Griffin
  • Nigel Farage
  • niggling doubt that something is about to go wrong
  • night on the tiles
  • nightmare
  • NME
  • no platform
  • non league
  • non-league football
  • North Korea
  • North West Counties
  • North West England
  • Northern Ireland and the accents therein
  • Northern Rail
  • Norway
  • Norwich
  • Norwich North
  • nostalgia
  • not gerrymandering
  • not having a diary anymore
  • not very good writing
  • not your typical bloke
  • novel
  • November 11
  • NUS
  • oasis
  • Obama
  • Occupy
  • OFCOM
  • OFSTED
  • Old Firm
  • Oldham
  • Oldham East and Saddleworth
  • Olive
  • Olympics
  • on air branding
  • on-line culture
  • one or two ales
  • One Show
  • open primaries
  • opinion polls
  • opposition for the sake of it
  • orchestrated outrage
  • osama bin laden
  • Osborne
  • oscar wilde
  • Oscars
  • Oslo
  • overheard in Preston
  • Pablo Honey
  • Paddy Green
  • paranoia
  • Parliament
  • parlour games
  • party conferences
  • party politics
  • passing of age
  • Pastor Terry Jones
  • pastrygate
  • paying to watch QI
  • penny-pinching
  • personal allowance
  • personal financial fubars
  • personal woes
  • Peter Brame
  • Peter Hain
  • petition
  • phone hacking
  • Physioterrorists
  • pietax
  • Pink Floyd
  • plaid cymru
  • platform
  • poems
  • Poirot
  • Poland
  • Polaris
  • police
  • Police Commissioner
  • police reform
  • policies
  • policy debate
  • politics
  • polling stations
  • polls
  • pop music
  • poppy
  • porn
  • pornography
  • power of nightmare
  • prediction
  • prejudice
  • Premier League
  • Premier League 2
  • press
  • Press Complaints Commission
  • press freedoms
  • Preston
  • preston bus station
  • Preston council
  • preston pop-punk
  • Primaries
  • primary
  • prisoners
  • privatisation
  • probably not swine flu
  • prodigy
  • programmes
  • Proms
  • prose
  • prostate cancer
  • protest
  • proud to be British
  • pub culture
  • public transport
  • pubs
  • QR code
  • Queen Elizabeth
  • Queen's Speech
  • Question Time
  • radio
  • Radio 4
  • Radiohead
  • rage against the machine
  • rail way
  • railway stations
  • railways
  • raising awareness
  • raising money
  • random
  • Rangers
  • Raoul Moat
  • real ale
  • real life
  • reality television
  • rebrand
  • recession
  • reducing the size of the House of Commons
  • referendum
  • reform agenda
  • regeneration
  • Register of Political Parties
  • religion
  • religious education
  • renewal
  • republicanism
  • reserving the right to get drunk
  • reshuffle
  • response
  • revenge is not justice
  • review
  • Richard Desmond
  • Richmond Park
  • Rick Astley
  • Ricky Gervais
  • right to recall
  • right wing
  • riots
  • Riversway
  • Robert Thompson
  • rock
  • Romania
  • Rotherham
  • routines
  • Roy Hodgson
  • Rum
  • Rupert Murdoch
  • Sarah Palin
  • saturday
  • save the BBC
  • Save the Bus Station
  • savebbc6music
  • scandal
  • school
  • schooldays
  • Scotland
  • Scott Brown
  • scottish football
  • Scottish Politics
  • SDP
  • secrets and lies
  • SFA
  • Sgurr
  • shambles
  • sharing content
  • shark jumping
  • shopping
  • sin taxes
  • Sir Ian Blair
  • sitcoms. BBC
  • Sky
  • Sky Sports News
  • sleaze
  • Sleeper
  • Small Isles
  • smaller councils
  • snafu
  • sneeze
  • SNES
  • sniffle
  • SNP
  • soap opera
  • soaps
  • social media
  • social sharing
  • socialism
  • sohaib athar
  • sold war on false prospectus
  • soundtrack to our lives
  • South Central
  • South Korea
  • Southport
  • Speaker
  • speech
  • spending by candidates
  • spending review
  • SPL
  • Splash
  • splutter
  • Spotify
  • Squire's Gate
  • Star
  • Star 27
  • Star Trek
  • statistics
  • stats
  • Stephen Fry
  • Stephen Gately
  • Stichthread
  • stories
  • story
  • strategic review
  • strawberry kisses
  • student fees
  • students
  • stunt
  • STV
  • subjects left for another day
  • suck it and see
  • Sunday morning
  • Sunday trading laws
  • Super Sunday
  • supporters club
  • Supreme Court
  • swearing
  • swine flu
  • t-shirt
  • tabloid hysteria
  • tall ships
  • tax
  • tea party
  • teachers
  • techno
  • technology
  • television
  • temper temper
  • terrorism
  • Tesco
  • TfGM
  • Thatcher
  • the archers
  • The Empire State
  • the English Language
  • The Grauniad
  • the greatest game show in the world
  • The Hurt Locker
  • The Killing
  • The Nightjars
  • The Old Terra Vitae
  • The Simpsons
  • the state we're in
  • The Sundays
  • the whisper is the hint
  • Then Thickens
  • there I said it
  • There Was A Hero
  • Theresa May
  • Thomas Tantrum
  • three shots to the head
  • Tiger Woods
  • Tim Farron
  • Tim Leunig
  • time flies
  • timetravel
  • timothy alexander
  • Tithebarn
  • toads
  • Tom Harris
  • Tony Blair
  • top 20
  • Town Hall
  • Tracks of 2014
  • Tracks of 2015
  • trade union congress
  • trade unions
  • trading laws
  • tradition
  • trains
  • trams
  • travel
  • Trident
  • trolls
  • trust
  • TUC
  • tuition fees
  • tuning in
  • tunisia
  • twat
  • tweet
  • twitter
  • Twitter Joke Trail
  • tying together odds and sods in a single blog
  • typeface
  • typewriters
  • UEFA
  • uk law
  • UK news
  • UK politics
  • UKIP
  • ukuncut
  • Uncategorized
  • Unibond
  • University
  • US law
  • US politics
  • USA
  • van Persie
  • vaporous light
  • VAT
  • video games
  • Villa
  • Vince Cable
  • viral
  • viral videos
  • visions
  • vote liberal democrat
  • vote2011
  • votes for 16
  • votes for prisoners
  • voting
  • voting reform
  • Wagon Wheels
  • Walcott
  • Wales
  • walking
  • walled gardens
  • wandering
  • war on terror
  • wardrobe
  • watching the pennies
  • watercress
  • we can't go on like this
  • wearing a poppy
  • wedding
  • welfare state
  • Welsh music
  • Welsh Politics
  • West Lancashire
  • western democracy
  • Westminster
  • Wetherspoons
  • when all else fails…
  • when in doubt use Wikipedia
  • whoopsie
  • Wigan
  • Wikipedia
  • William Hague
  • winge
  • WMDs
  • won't somebody think of the children
  • Wonderwall
  • Woolworths
  • word of the year
  • words
  • work related japery
  • World Cup
  • World of Warcraft
  • world politics
  • worries
  • Wot Gorilla
  • writing
  • WTC
  • x-factor
  • X-Files
  • Yazoo milkshake
  • yes to av
  • yes2av
  • yesinmay
  • YouGov
  • Your Freedom
  • youth culture
  • YouTube
  • Zane Lowe
  • zealots
  • zipping around the interweb

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Tweets

  • Subject to approval, breakdancing will make its debut at the Paris Summer Olympics in 2024. (eSports was rejected.).... 5 hours ago
  • Tuesday. https://t.co/yckPKmN428.... 6 hours ago
  • And this shows the dangers of social media. Ordinary everyday 9-5 people want truth from those who represent organi… twitter.com/i/web/status/1….... 16 hours ago
  • RT @VictoriaQOTD: And as for Valerie Barlow - and if this isn't a judgement for setting herself up in her own front parlour as a so-called….... 17 hours ago
  • Hi @AvantiWestCoast , Carmen hasn't answered for nearly an hour, can you please? Thanks. https://t.co/DagSybsxZH.... 19 hours ago

Blogs I Follow

  • failed critics
  • Recession Bites
  • FILM GRIMOIRE
  • James Diamond Training
  • The 90 Second Football Blog
  • ianchisnall
  • Who's Got a Match?
  • Think Left
  • londonox
  • AliceInGamerland
Create a free website or blog at WordPress.com.
failed critics

Home of the Failed Critics Film Podcast and blog, gaming podcast Character Unlock, and cult film podcast Underground Nights

Recession Bites

Franco-Hibernian food blog

FILM GRIMOIRE

film reviews, etc.

James Diamond Training

Expert training and advice on e-safety & safeguarding.

The 90 Second Football Blog

A great WordPress.com site

ianchisnall

My views on current issues

Who's Got a Match?

We're sick of this

Think Left

The purpose of Think Left is to present a view of politics from a left-wing perspective.

londonox

New Year, New Blog.

AliceInGamerland

A quest to rediscover my inner geek

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy