Pop. What kind of year has it been for pop? As with 2015, it feels as though pop bangers of yore are, well, exactly that. Of yore. No longer guaranteed. Pop has been ripped apart like a chunk of Play-Doh, endlessly remodelled and reshaped, endlessly rolled into squashed up boulders which sort-of resemble dog-dirt. I accept that we live in a world of post-truth, are we also living in a world of post-irony? What even is post-irony?
Shura is not quite the all-out pop starlet we need. That said, “What’s It Gonna Be?” is pop banger material all the way through, and with the sweetest and most relevant accompanying video of the year. Yes, people still film pop videos. Presumably without irony. Or with. Maybe both? I don’t know where we are with irony, pre- or post-. Somebody help me.
“What’s It Gonna Be?” may not have broken through the mainstream channels as successfully as it should, but I’m not putting Shura to the back of my mind just yet, she’s got much promise yet to realise.